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Hobbit generated millions, parliament told

19:00 AEST Wed Nov 28 2012

The government is making the most of the Hobbit premiere and used parliament on Wednesday to highlight the revenue the movie has generated.

PHOTOS - The Hobbit: An Unexpected Journey world premiere

Economic Development Minister Steven Joyce said filming created about 3000 jobs with around $1.5 million a week paid to the crew.

About 93,000 hotel beds were occupied, 1800 rental cars and 1650 other vehicles were used, just over $9m was spent with local suppliers on set construction and just under $1.5 million went on food.

"The impact on tourism will be felt for years to come," Mr Joyce said.

Earlier on Wednesday Prime Minister John Key urged New Zealanders to embrace the global premiere of The Hobbit: An unexpected Journey.

"Let's celebrate. It's been a tough few years economically for New Zealand and the rest of the world," Mr Key said.

Ministers are using the premiere and the revenue figures to justify the $67.1m helping hand the production company received through tax rebates.

The movie, produced by Warner Bros Entertainment subsidiary 3 foot 7, also reaped $46.9m from New Zealand's large budget screen production grant.

Take a look at the weird, wonderful and the most absurd Hobbit merchandise in our gallery bellow!