By MSN NZ Money staff
The effects of the global financial crisis are still being felt by Kiwis two in five say money is more important today than it was five years ago.
Findings from the Visa Debit Savvy Shopper Survey found 95 per cent of respondents said they place equal or more importance on money today.
Visa’s New Zealand country manager Sean Preston said it showed Kiwis were "becoming more discerning when it comes to spending their money".
Two in five New Zealanders consider themselves bargain hunters, 18 per cent describe their shopping style as focused and fast, while 12 per cent are extensive researchers.
Only seven per cent of Kiwis consider themselves to be social shoppers and a mere one per cent identify themselves as shopaholics.
The survey showed Northland had the most financially "switched on" Kiwis, followed by Auckland, Canterbury, Waikato and Bay of Plenty, Hawkes Bay, Taranaki and Manawatu, Otago and Southland, Wellington and Nelson, with Marlborough and West Coast rounding up last place.
Meanwhile two thirds of New Zealanders have a preference for using payment cards over cash which has resulted in a reduction in the amount of cash being carried, with 24 per cent of New Zealanders having less than $10 in their wallets, and eight per cent carrying no cash at all.